Recent news that Real Madrid, in the context of promoting their branded resort island, have made a small and yet symbolic change in their logo, just caught this blogger's attention. In our globalized economy and community, the need to show respect to and/or attract investment from the Muslim world, led the historic Spanish football club to remove the cross from their logo. Based on reports, this move, aimed at attracting Muslim fans, coincides with the start of construction on a $1 billion sports tourist resort in the UAE by Real Madrid.The cross has been part of the team's logo for almost a century. It was a part of King Alfonso XIII's crown, which was added to Real Madrid's lcrest in 1920 when he granted the club his royal patronage, also leading to the club's change of name from Madrid Club de Futbol to Real Madrid. It is interesting to note that the logo is also changed in the club's presentation at the UEFA site. A huge fan of historic details relating to crest/logos and no less a fan of religious tolerance and understanding, this blogger is happy to own a Real Madrid official T-shirt with the traditional logo and cannot help but think (as he is getting older and grumpier) that history means remembering and not discarding.
http://www.marques.org/class46/default.asp?D_A=20120412#2795
Para aquellos que no entendais muy bien el Ingles, Florentino en su afan mercantilista y recaudatorio y para promocionar el Resort Island y ganar aficionados musulmanes, no ha tenido reparo en cargarse el mayor simbolo del Real Madrid: EL ESCUDO.
Hay una cancion que va en mi firma que lo dice bien claro: "nos queda el club, queda la camiseta". Pero como digo, Florentino se ha cargado el escudo. Como? Pues para no herir sensibilidades musulmanas, ha borrado la cruz de la corona que ha permanecido en el escudo madridista desde 1920.
Increible. Que manera de cargarse el futbol.